Benjamin Guay-Marceau

Regional Sales Director, Sales & Marketing


All Sessions by Benjamin Guay-Marceau

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Day 1: Jun 6, 2023

2:15 pm

INDUSTRY EXPERT PRESENTATION: CENTRALIZED CUSTOMER INTELLIGENCE

TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENT

Centralizing Customer Data to Scale Personalization, Boost Conversions, and Drive Engagement

In this session, you’ll learn how one organization activated over 100 advisors with fully automated, personalized communications powered by centralized customer data. The outcome: faster execution, increased conversions, stronger engagement, and measurable impact — with full data control and compliance. You will walk away with:

  • A framework to solve operational inefficiencies caused by dispersed customer data
  • Strategies to automate advisor-driven campaigns with dynamic segmentation
  • Insights on increasing conversions and fidelization while gaining significant time savings

Turn fragmented data into a foundation for smarter marketing and sustainable results.

Day 2: Jun 7, 2023