Colin Temple is Napkyn’s Vice President of Product. Since joining in 2010, Colin has worked with a wide range of Napkyn’s customers in various industries, including several in financial services and fintech. He now leads the definition of Napkyn’s offerings and technical capabilities. Prior to Napkyn, Colin spent the first decade of his career working with software and technology companies in digital marketing contexts.
Day 1: Jun 6, 2023
11:30 am
INDUSTRY EXPERT PRESENTATION: MARKETING THAT MINDS ITS MANNERS
Employ Old Wisdom and New AI To Grow and Foster Loyalty
The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly effective marketing without violating your customers’ trust. By the end, you’ll have:
- Insights into how data can be collected and used in a privacy-first way.
- A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it.
- Strategies for finding and encouraging loyalty and advocacy among your customers.
Make use of your data while respecting and protecting the trust your customers place in your brand.
Day 2: Jun 7, 2023
