Agenda - Day 2

There are no agenda items with this track

7:45 am

7:45 am

Registration and Breakfast

8:30 am

8:30 am

Opening Comments from the Chair

8:45 am

8:45 am

KEYNOTE: Optimizing the Digital Customer Journey:

Storytelling in Financial Services

Digital is transforming financial services, and it has the potential to revolutionize marketing as well. Explore what this digital journey looks like from your customers perspective. Changing the way brands understand the customer journey by:

  • Interpret your customers’ journey and directly influence financial spend, shopping and saving behavior
  • Optimize your brand’s financial experience with key digital marketing techniques
  • Streamline your communication with customers through ratings and feedback

Build trust – connect with your financial customers and inspire them!

9:15 am

9:15 am

INDUSTRY EXPERT:

Empowering Your Organization With Data!

The smarter use of data can transform your organization and particularly relationships with customers. This explorative panel discussion will answer your questions on what data-driven decisions and analytics can help you.

  • How do you get the right combination of data strategy and execution
  • Data and measurement – driving efficiency and effectiveness through better data collection, modeling, optimization
  • Closing the feedback loop and linking data to digital marketing ROI

Become a data success story: Gain tangible benefits from your data investments

9:45 am

9:45 am

CMO POWER PANEL: TOP TIPS & PRACTICAL IDEAS:

Overcoming Roadblocks in Digital Transformation 2020 & Beyond

Transformation is critical for financial services brands. Join us for this leading panel of like-minded digital leaders who want to share their thoughts and practice advice to help develop your digital transformation. Ask questions and benefit from an open discussion to help you take the right steps to support digital change for future growth and improved decisions. Enjoy

  • Staying ahead of your digital transformation strategy
  • Don’t let digital transformation slow you down
  • What are the new KPI’s that define a world-class CDO
  • Bring speed to your digital transformation projects
  • Iterate and innovate as quickly as you can

Explore big ideas with our thought leaders of the changing financial world

10:15 am

10:15 am

Track A: Data

KEYNOTE CASE STUDY:

Aligning Technology to Agile Digital Marketing For Banks and Financial Services

AI, Chatbots, automation, big data, and other technological innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:

  • Knowing when to be an early adopter of technology
  • Gaining internal support: Agile and DT and the wide-ranging internal behavior changes
  • Emerging technologies in marketing: CMS, marketing platforms, chat and pilots using Voice data.

Ensure your institution is leading in leveraging technology innovations for marketing

10:15 am

CASE STUDY:

An AI Automation Roadmap: Mastering Each Step of Building a Successful Machine Learning and Analytics Strategies

Marketing automation is a top investment priority for 2020, with hype effervescing around automation and machine learning, smarter financial services companies are making more intelligent decisions. This session will sort out the bots from the AI. Take away specific solutions to:

  • Find out what’s the latest AI and advanced analytics technology to offer seamless and engaging CX
  • Voice and Automation: getting scale
  • New software legacy integration and fragmentation issues
  • Gamification – how to make a real leap into digital

Getting more value of automation for ultimate personalised relationship with customers

10:45 am

10:45 am

Networking Break

11:00 am

11:00 am

Track A: Data

CASE STUDY

Harnessing Data Innovative Consumer Acquisition and Retention

Building and maintaining a loyal customer base through requires a process centered on deepening customer engagement. Hear how to construct a model to improve your engagement capabilities – and attract loyal customers for life! Implement processes to:

  • Build engagement through personalization
  • Contains the right message, in the right channel, at the right time
  • Harness feedback and CRM software to discover CX do’s and don’ts

Increase customer retention, loyalty and lifetime value – all while building brand equity

11:00 am

PANEL: CX Automation Roadmap:

Mastering Each Step of Building a Successful Automation Strategy

CX automation was a top investment priority for 2019, with hype effervescing around chatbots, marketing automation and smarter IVRs designed to obliterate call center wait times and streamline CX. This session will sort out the bots from the AI. Take away specific solutions to:

  • Find out what’s the latest technology to offer seamless and engaging CX
  • Voice and Avatars: getting scale
  • New software legacy integration and fragmentation issues
  • Gamification – how to make a real leap into digital

Getting more value of automation for ultimate CX

11:45 am

11:45 am

Track A: Data

INDUSTRY EXPERT:

Navigate Your Data to Develop Impactful Insights

Data and its challenges are not new, yet there are more challenges due to increasing volume, velocity and range of activities. Ensure key insights at your company are heard clearly above the noise. Discover how to:

  • Use data to prioritize customers and test new products
  • Combine analytics with existing software
  • Produce actionable results

Collect, share and act upon your customer’s preferences.

11:45 am

INDUSTRY EXPERT

Employ Artificial Intelligence to Improve Financial Marketing Efficiency, Reduce Costs and Increase Returns

AI has the ability to perform tasks that once required menial labor, faster, cheaper and on a greater scale. Embrace AI to achieve more while spending less on your marketing efforts. Source practical tips to:

  • Perform automated A/B testing on a massive scale
  • Engage customers with chatbots
  • Use customer data to provide a customized experience

Get greater value from your marketing efforts with the power of artificial intelligence.

12:15 pm

12:15 pm

Networking Lunch

1:30 pm

1:30 pm

CASE STUDY: THE FUTURE OF SEARCH & SEO

Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.

2:00 pm

2:00 pm

INDUSTRY EXPERT: Power of Programmatic Advertising:

Media and Cross-device Technologies to Scale Up Acquisition

While programmatic advertising has been around for decades and is an important aspect of a PPC campaign, the growth of social media advertising over the last few years has enhanced interest in it. How does programmatic advertising work on social media? Develop tools to:

  • Myths vs realities of programmatic growth across apps, mobile and video
  • How financial brands and agencies can benefit from delivering a personalised creative programmatic experience
  • Which technologies lend themselves to programmatic and digital marketing assets

Pushing the boundaries of creative brand building and social media interaction

2:30 pm

2:30 pm

Afternoon Networking Break

3:00 pm

3:00 pm

Case Study:

Personalize Your Customers’ and Visitors’ Website Experiences to Increase Conversions

Customers and visitors have different needs from your website. Personalize your site to give users the experience they need. Source insights on how to:

  • Connect your CMS with your internet bank
  • Customise your sales area
  • Make changes without releases from IT

Enhance the experience of all your web users to drive returns.

3:30 pm

3:30 pm

Case Study:

Improving the Communications That Matter: A Behaviour-Led Approach

Every year the banking industry sends over a billion communications informing customers of updates and changes to their accounts. These ‘mandatory and regulatory’ messages directly affect customers but rarely get the attention they deserve. This session will use real-life examples to consider the benefits of investing time and effort into this overlooked yet increasingly important aspect of the digital customer experience. Get the full explanation:

  • How behavioural economics can transform Mandatory & Regulatory comms into brand-building moments for customers, increase NPS scores and reduce queries.
  • How being smarter with data can free up internal teams, realise enormous cost savings and create tailored delivery channels to customers’ preferences.

Build collaborative, agile processes for better digital marketing communications flow and keep employees happier!

4:00 pm

4:00 pm

Conference Adjourns

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