Digital marketing needs to be data-driven to be effective. If you know your target user’s behaviour, goals, pain points, and challenges, you can create marketing campaigns that cater to their specific needs. Data such as a user’s browsing patterns, social media activity, online purchase behaviour and other metrics can help you focus your marketing efforts on what works. In this session, enrich your understanding of data as the core of any successful marketing strategy. Deepen your knowledge on:
- Personalized targeting and further segmenting your customers
- Predictive and prescriptive analytics
- Price and budget optimization
Embrace a data-driven approach to digital marketing.