Agenda - Day 2

There are no agenda items with this track

9:00 am

9:00 am

Enter Networking Lounge

  • Start your day off right and make connections with industry leadership
  • Join “drop-in” roundtables discussing current industry issues
  • Schedule private 1-2-1 video meetings with peers
  • Gather essential content and get exclusive offers at virtual exhibit booths

10:00 am

10:00 am

Welcome from your Host

Plan your day to maximize your learnings and takeaways. This will help ensure that you don’t miss any of the key highlights of the event.

10:05 am

10:05 am

Keynote

A Culture Code: The ‘Next New Normal’ of High Performance Agile Teams

Digital marketing needs to be data-driven to be effective. If you know your target user’s behaviour, goals, pain points, and challenges, you can create marketing campaigns that cater to their specific needs. Data such as a user’s browsing patterns, social media activity, online purchase behaviour and other metrics can help you focus your marketing efforts on what works. In this session, enrich your understanding of data as the core of any successful marketing strategy. Deepen your knowledge on:

  • Personalized targeting and further segmenting your customers
  • Predictive and prescriptive analytics
  • Price and budget optimization 

Embrace a data-driven approach to digital marketing.

10:30 am

10:30 am

Case Study | Customer Loyalty

The Future of Loyalty in Canada: Exploring How The Pandemic Has Changed Our Consumer Loyalty in Canada

11:00 am

11:00 am

Industry Expert

LinkedIn

11:30 am

11:30 am

Panel | Fintech Panel

Rise of the Challenger Banks – Fintechs and Beyond

The banking sector is experiencing a major shift globally. Challenger banks are becoming increasingly formidable competitors to traditional banks and have begun to capture significant market share. The lines between banks and other consumer financial services providers are also blurring. Several alternative lenders and robo-advisors are beginning to offer banking products. In this panel, obtain key insights from top challenger bank executives on how innovation is changing the digital marketing game. Gain in-depth expertise on:

  • Trends in the challenger banking space
  • Where and how traditional banking institutions are missing out
  • How to best approach a partnership with a fintech/challenger bank (data governance considerations)

 

Explore the rise of challenger banks to up your innovation game.

12:00 pm

12:00 pm

Industry Expert

Messagepoint

12:30 pm

12:30 pm

Networking Break

Build Relationships, Visit Sponsor Booths and Experience Unparalleled Peer-to-Peer Learning

Expand your network and engage in specialized learning with your peers. Take advantage of our online platform to deepen your knowledge and connect with industry leaders:

  • Visit sponsor booths and view live demos
  • Join “drop-in” roundtable chats in the networking lounge
  • Engage in 1:1 video conversation with peers or vendors

1:00 pm

1:00 pm

Afternoon Address

Increase ROI with Best Practices in Global Content Strategy & Operations

In order to create engaging content for prospects, B2B/B2C/B2BC clients, employees, investors and the media, financial marketers must also assume the publisher role. Tailor your content strategy for multiple distribution channels and screens. Establish a model to:

  • Streamline creation and digital adaptation
  • Refine roles and processes for consistency
  • Elevate content quality across the enterprise

Enhance your content strategy and processes to reach the right audiences globally.

1:30 pm

1:30 pm

Panel | Path to Transformation

The Data-Driven Path to Digital Transformation

Data Analytics and Data-Driven Marketing are foundational components of any successful digital transformation. Harness your rich customer data to create personalized and relevant experiences across all channels. This session will investigate:

  • Aspects of organizational structure, skills and processes to consider
  • The many paths to digital transformation
  • Non-technological factors that can ease the transformation

Apply successful data-driven marketing to become a digital leader.

2:00 pm

2:00 pm

Industry Expert

Reduce IT Costs While Maximizing Business Value

IT managers are continually tasked with finding ways to cut costs while simultaneously being assigned more technology services to support. Minimize the burden of budget cuts by maximizing your available resources. Create an action plan to:

  • Use IT to digitalize and optimize business processes
  • Prepare for a digital future by digitalizing physical assets and operations
  • Maximize available resources by strategically prioritizing allocations 

Increase your business value while decreasing your IT spend.

2:30 pm

2:30 pm

Afternoon Closing Session

Overcome Barriers to Transform your Omni-Channel Approach into a Customer-Centric, High Performance Digital Ecosystem

Learn how finance trendsetters achieve business priorities with the help of digital marketing and communications. Improve your client acquisition and loyalty by activating the right channels for different phases of the sales cycle. Hear new and innovative methods to:

  • Optimize marketing programs vs. individual campaigns
  • Utilize analytics to strengthen attribution and ROI
  • Identify revenue gaps and promote cross-selling

Develop a cohesive omni-channel marketing ecosystem and secure customer loyalty.

3:00 pm

3:00 pm

Closing remarks from the host/ Event wrap

Review the top solutions and takeaways from the conference. Source a summary of action points to implement at work.

3:10 pm

3:10 pm

Virtual Happy Hour

  • Get to know fellow delegates in virtual roundtable chats
  • Engage in 1:1 video conversation with peers or vendors
  • Connect with other attendees based on similar interests and business objectives using our “recommend matches” tool

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