Agenda - Day 2
8:00 am
8:00 am
NETWORKING BREAKFAST:BUILD COMMUNITY CONTACTS

9:00 am
9:00 am
OPENING COMMENTS FROM YOUR HOST
9:15 am
9:15 am
KEYNOTE PANEL: OMNICHANNEL ‘ALWAYS-ON’ CUSTOMER
Taking Seamless Multichannel Digital Marketing to the Next Level of Complexity & ROI
9:45 am
9:45 am
FIRESIDE CHAT: DATA ANALYTICS
Successfully Translate Data into Actionable Insights for Personalized, Targeted & Compliant Digital Marketing
10:15 am
10:15 am
SPOTLIGHT SESSION: NEXT LEVEL ENGAGEMENT - CUSTOMER CONVERSATIONS
Taking Seamless Personalized ChatBot Technology to the Next Level of Complexity & ROI
10:35 am
10:35 am
FIRESIDE CHAT: OWNED, EARNED AND PAID MEDIA - DEFINING A MORE EFFECTIVE MEDIA STRATEGY
Nurturing Best Practices That Work for All Channels
11:05 am
11:05 am
EXHIBITOR LOUNGE:VISIT BOOTHS & SOURCE EXPERTISE

11:40 am
11:40 am
CASE STUDY
Increase Customer Engagement via Employee Brand Advocacy
12:10 pm
12:10 pm
INDUSTRY EXPERT: THE HIDDEN VALUE OF SOCIAL CAPITAL
Your Connections as a New Asset Class: 3 Lessons from my Journey
12:40 pm
12:40 pm
NETWORKING LUNCH:DELVE INTO INDUSTRY CONVERSATIONS

1:40 pm
1:40 pm
EXHIBITOR LOUNGE:VISIT BOOTHS & WIN PRIZES

2:00 pm
2:00 pm
PANEL: DRIVING INTERNAL DIGITAL CULTURE CHANGE
Employee Experience to Improve Employee Satisfaction and your Bottom Line
2:30 pm
2:30 pm
MARTECH POWER PANEL: WHERE TO INVEST BUDGET INTO FUTURE FINANCIAL SERVICES TECHNOLOGY
Cost-Saving IT: Tools and Tactics Across All Digital Marketing Levels
3:00 pm
3:00 pm
EXHIBITOR LOUNGE:ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS

3:15 pm
3:15 pm
ROUNDTABLES:SHARE & DISCOVER THOUGHT-PROVOKING IDEAS

4:00 pm
4:00 pm
CLOSING COMMENTS FROM YOUR HOST
4:05 pm
4:05 pm