Agenda - Day 2

There are no agenda items with this track

10:00 am

10:00 am

Networking

Enter Networking Lounge, Connect with Your Industry Colleagues

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1-2-1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Ensure you get the most of your day!

11:05 am

11:05 am

CASE STUDY: SMB’s: THE CHANCE TO DO THINGS BETTER - KEY STEPS TO MORE SUCCESSFUL DIGITAL MARKETING

Re-examining Your Strategy and UX to Re-frame Digital Success Goals

In the emerging a world of COVID chaos, it is critical now, more than ever, to address this flood of digital services and products with digital asset management. Change your thinking to:

  • Provide all departments with one central brand, campaign and product assets
  • Create more consistent UX experiences which drive brand trust
  • Identify the bottlenecks and harness automation and AI/ML to reduce human error

Improving efficiency and adapting to rapidly changing market landscapes

11:30 am

11:30 am

Panel Discussion

Using Social Media to Build Brand Recognition in a Cost-effective Way

In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:

  • Selecting social channels
  • Engaging customers in conversation
  • Building a brand in the digital space

Build your brand via social media without a big budget

12:00 pm

12:00 pm

Industry Expert

The Power and Principles of Great Creative

Great creative is unmistakable but achieving it is the challenge – especially in the financial sector. It’s the combination of words and images that can motivate, empower, and deliver the results you need. Gain insights from the agency side on what makes great creative and how to push industry boundaries.

During the session, you’ll learn:

  • What makes great creative with examples from the financial sector and beyond
  • Why you should implement a customer-first perspective when developing your creative
  • Ways to build a relationship of trust with your customers for the best outcome

Continue to connect with your consumers while achieving the results you’re striving for.

 

12:20 pm

12:20 pm

Networking

Networking

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.
  • Walk away satisfied with solutions to your biggest challenges.

 

12:50 pm

12:50 pm

Industry Expert

Develop Best Practices for your Data Analytics

Financial institutions are familiar with analytics, while Digital Marketing is emerging in their use of analytics for customer growth. Yet, practices keep evolving. Fortify the impact of your data analytics for marketing with state-of-the-art practices. Create a roadmap to:

  • Leverage data and establish your strategic objectives
  • Strategize on the prioritization of large amounts of collected data
  • Ensure the impact of your analytics on the success of marketing growth

Source best practices to refine your analytics for digital marketing

1:10 pm

1:10 pm

Networking

Networking

Build Relationships, Network and Experience Unparalleled Peer-to-Peer Learning

Expand your network and engage in-depth learning with your peers. Take advantage of any format to further build your knowledge and networking base:

  • “Drop-in” virtual Roundtable chats with up to 15 fellow delegates
  • Cozy 3-4 person discussion
  • Engage in 1:1 video conversation with peers or vendors
  • Vendor solution roundtables

2:30 pm

2:30 pm

CASE STUDY:

Common Mistakes that Plague Omnichannel Customer Communications …and how to avoid them!

Most organizations fall victim to some common pitfalls as they pursue the digital transformation of customer communications.  Join us for a discussion of best practices for communication strategies that are critical to successful transformation and delivery of omnichannel programs. Learn how to:

  • Eliminate operational silos and disjointed communications to ensure cohesive, consistent CX across teams and communications channels
  • Effectively manage multiple channels both throughout the transformation and on an ongoing basis to enable agility and responsiveness
  • Put content at the center of the communication to maximize the impact of your communications and enhance the customer experience

Harness multichannel top tips and tools to optimize communications

2:30 pm

2:30 pm

Panel Discussion

TOP TIPS & PRACTICAL IDEAS: Overcoming Roadblocks in Digital Transformation 2020 & Beyond

Transformation is critical for financial services brands. Join us for this leading panel of like-minded digital leaders who want to share their thoughts and practice advice to help develop your digital transformation. Ask questions and benefit from an open discussion to help you take the right steps to support digital change for future growth and improved decisions. Enjoy  

  • Staying ahead of your digital transformation strategy 
  • Don’t let digital transformation slow you down 
  • What are the new KPI’s that define a world-class CDO? 
  • Bring speed to your digital transformation projects 
  • Iterate and innovate as quickly as you can 

Explore big ideas with our thought leaders of the changing financial world 

3:00 pm

3:00 pm

Key Take-Aways and Summary of Day Two from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of actions points for you to implement. Learn about the key highlights and content for tomorrow.

3:10 pm

3:10 pm

Networking

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives.

3:45 pm

3:45 pm

Conference Day 2 Adjourns

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