Charlie Grinnell is the Co-CEO of RightMetric, where he helps marketing
teams eliminate blind spots by surfacing external signals from audience
behavior, competitor moves, and cultural shifts. Under his leadership,
RightMetric has worked with brands like Meta, Interac, Vancity, ATB, and
Red Bull to provide clarity in fast-changing markets. Charlie’s background
includes roles at Red Bull, Aritzia, and Arc’teryx. In 2019, BC Business
named him to its 30 Under 30 list. He is a frequent speaker on Marketing
Outsight, competitive strategy, and audience behavior
