Agenda
7:45 am
7:45 am
NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:45 am
8:45 am
OPENING COMMENTS FROM YOUR HOST
9:00 am
9:00 am
OPENING KEYNOTE: STATE OF THE MARKET
Outlook on Digital Marketing to Plan for Your Future
9:30 am
9:30 am
C-SUITE PANEL: CMO POWER PANEL
Maximize Your Marketing ROI Across All Channels
10:00 am
10:00 am
INDUSTRY EXPERT: AI LEADERSHIP
Now It’s Here: How Do You Maximize Effectiveness and Minimize Risk to Exponentially Boost Productivity?
10:30 am
10:30 am
SPEED NETWORKING!MAKE MEANINGFUL CONNECTIONS
11:30 am
11:30 am
PANEL: CREATING THE MOST ENGAGING CONTENT
Stay Relevant and Memorable to Retain Your Current Clients and Win New Business
12:00 pm
12:00 pm
CASE STUDY: EFFECTIVE USE OF AI
A Case Study on Marketing Messaging: Challenges, Pitfalls & Opportunities
12:30 pm
12:30 pm
NETWORKING LUNCH: DELVE INTO INDUSTRY CONVERSATIONS
1:30 pm
1:30 pm
EXHIBITOR LOUNGE: VISIT BOOTHS & WIN PRIZES
1:45 pm
1:45 pm
TRACK 1: CONTENTPANEL:
Content Marketing: A Case Study on How to Connect with Your Customer
1:45 pm
1:45 pm
TRACK 2: DIGITAL BRAND EQUITYPANEL:
Digital Brand Equity: How to Get Your App on the Home Screen & Stay Top of Mind
2:15 pm
2:15 pm
TRACK 1: CUSTOMER RETENTIONFIRESIDE CHAT
Developing Primacy: Personalize Your Customer Engagement to Increase Your Customer Retention
2:15 pm
2:15 pm
TRACK 2: MARTECH DECISION-MAKINGFIRESIDE CHAT:
Keeping Up with Martech and Staying at the Forefront of Marketing Excellence
2:45 pm
2:45 pm
TRACK 1: PERSONALIZATIONINDUSTRY EXPERT:
Forecasting Uncertainty: Excel Modelling to Overcome Data Limitations
2:45 pm
2:45 pm
TRACK 2: AI TOOLSINDUSTRY EXPERT: AI & Targeting: How to Increase Market Share in Your Sector
3:15 pm
3:15 pm
EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
3:45 pm
3:45 pm
TRACK 1: PERSONALIZATIONFIRESIDE CHAT: PERSONALIZATION
Providing the 1-2-1 Service Digitally to Increase Customer Engagement
3:45 pm
3:45 pm
TRACK 2: BUDGETING SKILLSINDUSTRY EXPERT: OPTIMIZING DIGITAL SPEND
Attributing Success and Maximizing Budget Efficiency
4:15 pm
4:15 pm
PANEL DISCUSSION: AVOIDING PITFALLS
Best Practices in Learning from Successes and Failures
4:45 pm
4:45 pm
CLOSING KEYNOTE:
Standing Out In the Crowd: Be Distinctive to Increase Your Audience Engagement
5:10 pm
5:10 pm
CLOSING COMMENTS FROM YOUR HOST
5:15 pm
5:15 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
6:15 pm
6:15 pm