Larry Filler

Blend first-party and third-party data to unlock deeper customer insights and drive measurable marketing performance. You’ll learn how to transform those insights into action through privacy-safe data collaboration, clean rooms, and advanced measurement frameworks that elevate campaign ROI and customer engagement. You will walk away with actionable strategies to:

• Blend first-party and third-party data for a 360° customer view that supercharges targeting and personalization.
• Leverage secure data collaboration and clean rooms to uncover shared insights and enrich campaigns without compromising customer privacy.
• Implement advanced measurement frameworks that connect insights to marketing outcomes and prove ROI.

Turn data insights into impactful marketing actions that drive measurable growth in a privacy-first, post-cookie world.