Day 1: Jun 6, 2023
2:15 pm
INDUSTRY EXPERT PRESENTATION: INSIGHTS TO ACTIVATION
TRACK B: CONTENT, BRAND & MEDIA
Insights, Data Collaboration, Clean Rooms, and Activation for Smarter Engagement
Blend first-party and third-party data to unlock deeper customer insights and drive measurable marketing performance. You’ll learn how to transform those insights into action through privacy-safe data collaboration, clean rooms, and advanced measurement frameworks that elevate campaign ROI and customer engagement. You will walk away with actionable strategies to:
- Blend first-party and third-party data for a 360° customer view that supercharges targeting and personalization.
- Leverage secure data collaboration and clean rooms to uncover shared insights and enrich campaigns without compromising customer privacy.
- Implement advanced measurement frameworks that connect insights to marketing outcomes and prove ROI.
Turn data insights into impactful marketing actions that drive measurable growth in a privacy-first, post-cookie world.
Day 2: Jun 7, 2023