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Betsey is the SVP and Chief Marketing Officer, Canadian Banking. Betsey leads the TD marketing team across all Canadian lines of business including responsibility for the digital marketing ecosystem – real time and targeted marketing, social and content. She is a key member of the executive leadership team for each of the Business Unit and Marketing Operating Groups.
Betsey has over 25 years of experience in the financial services industry, working in the UK, Europe, US, and Canada. In each of her roles, she has been a change agent for organizations who want to achieve growth objectives through Big M marketing. She most recently spent 7 years with BMO Financial Group where she was the Chief Marketing Officer of Banking and Wealth, for all global geographies. She led the digital transformation of the marketing organization and attained No.1 in digital sales for 4 consecutive years. She also developed the BMO Wealth Management brand reaching a leadership awareness position in the industry.
Betsey established her analytical and digital marketing acumen early in her career. Firstly, as an Executive Strategy Consultant with KPMG in the UK, where she led marketing and digital strategies for FTSE 100 companies. She then joined American Express where she spent 8 years on the senior leadership team, accountable for Direct and Digital Marketing, Product and P&L management for cards, lending and insurance portfolios. Betsey has won the CMA Awards for Best Digital Financial Services Campaign and Best Media Execution for The Aviva Community Fund and Best Integrated Campaign for Business Gold Rewards.
Having two daughters, Betsey is a Diversity and Inclusion advocate and on the Board of Havergal College and Marketing Committee for Catalyst. Betsey completed her MBA at London Business School in the UK, and also has her Chartered Accountancy designation.
John leads the marketing copy, content, advertising, and social media efforts for Prudential Workplace Solutions Group, which is made up of Prudential’s two US businesses that focus on providing financial wellness solutions to employers, institutions, and organizations: Prudential Group Insurance and Prudential Retirement.
John has more than 20 years experience telling stories, building brands, and creating advertising for some of the world’s most known and respected brands, including Prudential, MetLife, and Dow Jones. He is the winner of numerous industry awards for communications and creativity in all media and is proud to have been one of the first to work on the web, way back when you had to dial into it using a phone line. John lives in New Jersey with his tolerant wife, two remarkable sons, and sassy dog.
Marc Ferrentino is Yext’s Chief Strategy Officer and is responsible for the company’s product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, he was the Founder and CEO of Nomi Technologies, which was acquired in 2014.
Marc has worked as a senior executive for high-growth tech companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical Architect for Salesforce.com. He has been active in the New York tech scene for 20 years and currently advises several startups.
Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in Columbia University's program for M.A. in Statistics.
