15th ANNUAL DIGITAL MARKETING for FINANCIAL SERVICES
CANADA SUMMIT

The premier event dedicated to digital marketing trends and technology relevant to the financial services industry

Toronto, Ontario

2025

IGNITE UNLIMITED GROWTH POTENTIAL WITH IDEAS FROM THE NEXT-GENERATION OF DIGITAL MARKETERS!

The 14^th Annual DMFS Canada Summit returned to Toronto in 2024 with digital marketing experts from top Canadian and North American financial brands. Attendees had the opportunity to:

Discover how to unleash unprecedented ROI advantagein financial services marketing.
Master the new range ofAI, data analytics, and blockchain and select their ultimate IT tools with recommendations.
Build greater engagement through the optimum mix of channels, platforms, and digital marketing toolsfor maximum impact.
Deep dive into enhanced social media strategies, storytelling, and SEO.
Uncover how to compete more effectivelyand ensure all their products ‘stand out’ and promote engagement.
Leave with best digital marketing practices from over 40+ senior Financial Services Marketing Leaders.

Participants joined Canada and North America’s top banks, credit unions, insurers, investment banks, and fintechs, including Mastercard, Scotiabank, National Bank of Canada, MetLife, Goldman Sachs, Fidelity Investments, Copperfin Credit Union, RBC Global Asset Management and many more!

This year’s edition is an in-person event featuring interactive sessions, curated breakout learning and face-to-face networking opportunities. The conference was also streamed virtually for attendees who couldn’t make it in person.

VIEW 2024 AGENDA

PROFITABLE, EASY-TO-IMPLEMENT DIGITAL MARKETING STRATEGIES

Attendees explored how to develop stand-out digital content with the help of National Bank of Canada and Axos Bank to convert each touchpoint into a digital asset.
They took away practical competitive insights to personalize customer engagement from Mitsubishi HC Capital Canada and RBC Global Asset Management.
Learned how to build next level seamless customer digital journeys with greater confidence.
Discovered how to harness Generative AI and set up a platform which is compliant and appropriate.
Engaged with our executive panels to learn how to leverage data analytics to exceed changing customer expectations.

VIEW 2024 AGENDA

ENGAGING IN INTERACTIVE NETWORKING SESSIONS

Attendees interacted in one of our in-depth digital marketing roundtable discussions.
Shared common challenges and best practices with financial service peers on a topic of your choosing.
Enjoyed a quick icebreaker during speed networking and achieved conference networking goals in a fun and agile fashion.
Exchanged LinkedIn information and grew their network by meeting like-minded individuals.
Brainstormed innovative methods to fill the gap in their digital marketing strategies.

2024 FEATURED SPEAKERS

Amisha Parikh

VP, Product Strategy, Cyber & Intelligence Solutions

Kevin Chan

VP, North American Marketing, Analytics & Delivery

Donna Doleman Dickerson

CMO

Sumeet Grover

Chief Digital & Marketing Officer

Victoria Nguyen

Rebecca Burgum

AVP, Marketing & Growth

Tammy Cash

Head of Marketing, Americas

Erin Wilson

VP, Marketing

SEE 2024 SPEAKERS

HARNESS THE POWER OF AN IN-PERSON & VIRTUAL EVENT

This hybrid experience is specially designed to help attendees capture the most value possible!

Expand your network and enhance peer-to-peer learning with a larger audience and a broader reach of attendees.
Cultivate lasting connections through one week of pre-event virtual networking on the summit platform.
Consult industry experts and get your toughest questions answered with the help of an in-person and virtual exhibitor hall.
Connect and build relationships with peers who have similar interests and career objectives using AI matchmaking tools and filters.
Enjoy on-demand speaking sessions and content that can be viewed anytime, anywhere.

DRIVE DEMAND GENERATION WITH INTENT-BASED BUYERS

DMFS Canada brings together leading organizations in the financial services industry to provide them with inspired digital marketing solutions. It enables our loyal audience to access strategically focused content in an environment conducive to forging lasting business partnerships.

This is your opportunity to cultivate relationships with the financial service industry’s key influencers and buyers at this exclusive event. Build your pipeline with qualified sales leads by taking advantage of one of our sponsorship opportunities now.

SEE SPONSORSHIP OPPORTUNITIES

Testimonials

Encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.

SVP, Digital Marketing & Content Strategy

Bank of America
The wealth of experience at the conference is amazing. If you are in the Digital Marketing field for Financial Services, this is one of the must-see, must-attend conferences.

VP, Digital

Macquarie Banking and Financial Services
One of the best parts about events like this is actually getting to hear case studies, instead of the op-ed pieces you can read about in a blog. Really seeing the strategy go through with the analytics and results has been very helpful for us.

Digital Marketing Strategist

Lincoln Financial Group
The content and speakers exceed my expectations!

Chief Compliance Officer

Oxford Financial Group
It was a great experience. It was really interesting to hear different perspectives on what is a bit of a niche industry and niche practice. I’ve been to other marketing conferences that are a bit more broad, so I felt like at this particular conference I was able to write down a lot of key takeaways that I can implement in what I do every day.

Vice President, Strategy & Research

State Street Global Advisors
Excellent quality of presenters. Good variety of topics around digital issues, even beyond marketing.

AVP, Strategy

Standard Life
The speakers have been great … Brainstorming and gathering different ideas and approaches to figure out where to go next to be a leader and provide the experience we want all our customers to have.

AVP - Product Marketing

Horizons ETFs