Elizabeth Walford

Vice President, Marketing & Customer Experience


All Sessions by Elizabeth Walford

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Day 1: Jun 8, 2022

11:10 am

11:10 am

TRACK 1: DATA INSIGHTS

CASE STUDY

Brand Differentiation through Data Personalization and Journey Mapping

A new approach to data-driven, personalized marketing should be the core priority in the shifting tide for digital marketers. Discover how to rebuild relationships for increased engagement. Find out where personalization and hyper-personalization fit into the bigger picture with a more informed strategy. Adapt and drive tailored digital marketing with new tools:

  • Manage and segment your customer base across multichannel campaigns with greater precision
  • Deliver personalized and targeted content through machine learning approaches and automation
  • Build a robust 360-degree view of your customers’ journey by stitching all your data sources effortlessly in one unified platform

Stand out by delivering next generation personalized experiences that positively impact your bottom line.

Day 2: Jun 9, 2022

3:15 pm

3:15 pm

CLOSING PANEL SESSION: BECOMING A CHAMPION DIGITAL FINANCIAL SERVICES COMPANY

Is Your Future Digital Marketing Strategy Robust Enough for the Next 5 years?

As the world moves rapidly towards a technology-enabled future, how can financial services providers optimize CX and digital marketing initiatives? Harness digital capabilities with innovative digital tools that are designed and centred on the customer. Perfect your digital marketing strategy on a long-term basis by:

  • Breaking free from the boundaries of legacy technology and systems to embrace new ways of thinking and strengthen relationships with customers
  • Aligning digital marketing to overall organizational transformation to better meet the needs of an emerging financial services landscape
  • Identifying the critical measures, tools and technologies to support you on your new digital journey

Taking a deep dive into thought leadership and transformation: Where does your organization stand?