Elizabeth Walford

Vice President, Marketing & Customer Experience


All Sessions by Elizabeth Walford

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Day 1: Jun 8, 2022

11:00 am

11:00 am

TRACK 1: DATA INSIGHTS

CASE STUDY

Brand Differentiation through Data Personalization and Journey Mapping

A new approach to data-driven, personalized marketing should be the core priority in the shifting tide for digital marketers. Discover how to rebuild relationships for increased engagement. Find out where personalization and hyper-personalization fit into the bigger picture with a more informed strategy. Adapt and drive tailored digital marketing with new tools:

  • Manage and segment your customer base across multichannel campaigns with greater precision
  • Deliver personalized and targeted content through machine learning approaches and automation
  • Build a robust 360-degree view of your customers’ journey by stitching all your data sources effortlessly in one unified platform

Stand out by delivering next generation personalized experiences that positively impact your bottom line.

Day 2: Jun 9, 2022