Larry Filler

Senior Vice President, Sales Leader for Financial Services


All Sessions by Larry Filler

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Day 1: Jun 6, 2023

2:15 pm

INDUSTRY EXPERT PRESENTATION: INSIGHTS TO ACTIVATION

TRACK B: CONTENT, BRAND & MEDIA

Insights, Data Collaboration, Clean Rooms, and Activation for Smarter Engagement

Blend first-party and third-party data to unlock deeper customer insights and drive measurable marketing performance. You’ll learn how to transform those insights into action through privacy-safe data collaboration, clean rooms, and advanced measurement frameworks that elevate campaign ROI and customer engagement. You will walk away with actionable strategies to:

  • Blend first-party and third-party data for a 360° customer view that supercharges targeting and personalization.
  • Leverage secure data collaboration and clean rooms to uncover shared insights and enrich campaigns without compromising customer privacy.
  • Implement advanced measurement frameworks that connect insights to marketing outcomes and prove ROI.

Turn data insights into impactful marketing actions that drive measurable growth in a privacy-first, post-cookie world.

Day 2: Jun 7, 2023