Day 1: Jun 6, 2023
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:30 am
KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT
Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter
Lead an organizational transformation that positions marketing as a critical growth driver. This session will explore how to navigate leadership transitions, embrace collaborative methodologies, and build agile teams that deliver measurable impact. Master the success factors to:
- Shift from traditional to collaborative management to inspire innovation and align teams with business goals.
- Implement agile marketing practices and data-driven decision-making for impactful results.
- Redefine success through metrics and prioritize data-driven decision-making.
Transform your marketing strategies to achieve meaningful organizational growth.
12:30 pm
PANEL DISCUSSION: THE NEW AGE OF CREATIVE STORYTELLING
Driving Brand Connection with Authentic Content in a Crowded Media Landscape
Reimagine your creative strategies to build deeper connections with your audiences. This panel will explore the shifts in creative work, the evolution of video marketing, and leveraging storytelling to stand out in a crowded media landscape. Adopt best practices to:
- Bring creative work in-house to enhance brand alignment, efficiency, and innovation.
- Leverage human-centred storytelling and video marketing to connect with customers on a deeper level.
- Navigate organizational changes to empower marketing teams to focus on impactful, revenue-driving content.
Transform your creative strategies to inspire, engage, and differentiate your brand in today’s competitive environment.
5:00 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
Day 2: Jun 7, 2023
