Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
2:30 pm
INDUSTRY EXPERT PRESENTATION: EMPATHY-POWERED GROWTH
Inside the Growth Engine: Strategies for Financial Marketers in the New Banking Era
Chime didn’t beat traditional institutions with code; it won by listening. Drawing on RightMetric’s data-driven analysis, this session unpacks the empathy-led strategy that turned real financial stress into community loyalty, earning 22 million customers without sacrificing compliance or clarity. You will walk away with insights on:
- Embedding trust into product design and UX to convert pain points into brand affinity.
- Showing up natively on TikTok, Reddit, and creator channels to build cultural relevance at scale.
- Designing for gig workers, newcomers, and hourly earners—and why serving the underserved is the next growth engine.
Engineer trust from day one and position your brand for durable, community-driven growth.
