Wayne Cichanski

Unpack the shift from keyword-based strategies to AI-optimized experiences that align with the future of search. You will walk away with insights on:

• Adapting search strategy to AI-driven, conversation-based queries.
• Restructuring content and site experience for intent, context, and personalization.
• Future-proofing digital visibility as search engines integrate generative results.

Position your brand for the AI-first era of discovery and customer interaction.