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As Vice President of Client and Marketing Strategy for RBC Capital Markets, Amy leads the marketing planning and execution support for a broad range of Capital Markets businesses in Canada and abroad. In her current role, she headed the recent re-launch of the firm’s public website and is responsible for its regular operation. Amy is also a member of the Global Markets Innovation Council, the RWomen Steering Committee, and the Canadian Diversity Leadership Council at RBC Capital Markets.
With over 15 years of marketing experience, Amy held a series of increasingly senior positions over about a decade at Scotiabank prior to assuming her current role at RBC. Departments she supported included Corporate Identity, Commercial Banking, Retail Marketing - Direct and Digital Marketing, and Global Banking and Markets. In her last role at Scotiabank, Amy served as a member of an executive sub-committee for the bank’s Diversity and Inclusion program.
Amy completed her MBA at the Schulich School of Business at York University after finishing a Marketing Management Certificate at Ryerson University and an Honours Bachelor of Science degree at the University of Toronto.
Experienced Sales & Marketing Executive, Customer Advocate with a track record of leading large teams in delivering strong performance. Proven success in developing and implementing long-term successful strategies in both digital and traditional marketing. Building superior customer experience in retail and omni-channel selling and servicing.
Marketing Strategy and Implementation
NPS Leadership Best-in-class
Customer Experience Management
Retail and Servicing Omni-channel Management
Digital and Traditional Marketing and Retailing
Integrated Marketing Communication
Budget Mgmt of $50m+ Leadership of large teams (1000+) for superior performance
Dan Skeen is Assistant Vice President, Digital Marketing, for Sun Life Financial. In this role he leads a team of digital consultants and
specialists that help design and deliver digital initiatives across the web, mobile and social media. Prior to joining Sun Life, Dan worked
in digital roles for an integrated marketing agency, a web-based start-up, and a major financial institution in locations that include Toronto,
San Francisco and Brisbane, Australia. His views on digital topics have appeared in The Globe & Mail, Wired, MarketingProfs and many other publications.