Michael Thompson

Doing nothing can feel safe when budgets tighten or markets wobble—but inertia quietly drains competitive advantage. This session uncovers the financial, brand, and talent losses that accumulate when organizations defer innovation, delay technology upgrades, or stall strategic pivots. You will walk away with insights on:

• Quantifying revenue leakage and rising acquisition costs tied to outdated marketing and customer-experience models.
• Spotting early warning signs of brand stagnation—declining share of voice, digital invisibility, and disengaged talent.
• Building a proactive roadmap that prioritizes low-risk, high-impact moves to maintain momentum even in uncertain climates.

Learn to identify and eliminate the hidden costs of inaction so your organization can safeguard growth, relevance, and market share.