Corby Fine

Vice President, Digital Marketing & Performance

With over 20 years of experience in growth, digital, marketing, and customer experience, I am a strategic and results-oriented leader who drives revenue and customer growth, develops leading-edge marketing strategies, launches innovative e-commerce and analytics ecosystems, and services clients across numerous verticals. I have run a P&L of $350 Million, in-housed media and advertising in three corporations, and acquired hundreds of thousands of clients through brand, performance, and channel marketing while transforming business models to be digital-first.

Currently, as the Vice President, Digital Marketing & Performance at IGM Financial Inc., a member of Power Corporation of Canada, I lead the digital marketing function across the IGM Financial group of companies, including IG Wealth Management, Mackenzie Financial, and Investment Planning Council. I also serve as a board member and a member of the business and audit committee at Health Standards Organization (HSO), a global organization that builds world-class standards and assessment programs for health and social services. Additionally, I am an investor in CareGuide and ExecThread, two innovative platforms that connect caregivers and executives with opportunities. My mission is to leverage my digital, marketing, and customer experience skills and expertise to create value for customers, stakeholders, and society.

Oh I am also a certified coach always looking for a select few clients.

I am an ENTP 📢

I like funky socks 🧦

I have 2 kids 👧🏻 👦🏻

I challenge rules to drive innovation 💡

I play the drums 🥁

I work hard and have fun doing it 🥳


All Sessions by Corby Fine

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Day 1: Jun 6, 2023

12:30 pm

PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION IN FINANCIAL SERVICES

TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENT

Optimizing Engagement, Lead Nurturing, and Pipeline Growth

This panel will explore how financial institutions are modernizing their approach to customer acquisition, using data-driven insights to optimize engagement and improve marketing ROI. You will walk away with actionable insights on:

  • Building a scalable demand generation strategy that aligns with customer behavior and industry trends.
  • Leveraging data and technology to refine targeting, personalize engagement, and optimize lead nurturing.
  • Balancing automation with high-touch interactions to enhance relationships and drive conversions.

Discover how to elevate your demand generation strategy and create a data-enabled engagement model that delivers measurable results.

Day 2: Jun 7, 2023