Caley Adair is Chief Marketing Officer at Embark Student Corp., Canada’s trusted RESP provider. Since joining Embark in 2025, he has led the company’s brand and growth strategy, helping position Embark as a modern, customer-first leader in education savings.
Caley is an experienced marketing executive with deep expertise in digital growth, brand building, and customer acquisition across Canada’s financial sector. Prior to Embark, he held senior leadership roles including VP of Digital Marketing & Growth at goeasy Ltd., AVP, Growth Marketing at Scotiabank, and Director, Media and Content Strategy, Global Marketing at Sun Life.
With experience across both established financial institutions and high-growth fintech environments, Caley is known for building strong teams, driving measurable growth, and creating seamless customer experiences. He is passionate about helping more Canadian families confidently plan for their children’s future.
