How we show up online matters more than ever before and Baaba brings a wealth of digital marketing knowledge to Adelaide Capital. Before joining Adelaide, Baaba worked for one of Canada’s largest multinational banks and branched into cryptocurrency, focusing on Canadian fintech companies in that space. With 9 years of social media management experience—creating content, developing national ad campaigns, streamlining design, and acting closely with stakeholders to ensure brand consistency—Baaba has developed social media methodologies that enable companies to showcase their brand in the best ways possible. A graduate of the New Jersey Institute of Technology, she holds a Bachelor in Mass Communications and Marketing.
