Anthony V. Lambie

Assistant Vice President, Marketing and Social Internet Technology


All Sessions by Anthony V. Lambie

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

2:15 pm

2:15 pm

CASE STUDY: METAVERSE & THE DIGITAL VS. HUMAN TOUCH - IS AI YOUR BEST NEW TEAM MEMBER?

Maintain the Balance Between Human Touchpoints and Digital Technologies to Reflect Customer Needs

The choices financial services organizations make next will impact the world and its structure in more ways than we can imagine, and it all points to shifts in people’s relationships. Take practical steps to fully embrace and balance digital. Create a roadmap to:

  • Respond to changes in customer behaviours to execute a more value-driven and relevant experience
  • Balance the demand for hybrid, omnichannel experiences that intuitively direct between digital and human interactions
  • Leverage crucial insights into data and customer behaviour to tailor CX strategies more effectively to customer needs

Beyond a “one-size-fits-all” approach! What do your financial services customers need from you?