10 Apr 2025
31min 59sec
Join leading marketing executives Erin Wilson of Home Equity Bank, Mona Afzal of Scotiabank, and Avinash D’Souza of Global X, as they explore social media strategies for the financial services sector. Key session highlights will include innovative marketing strategies for …...
10 Apr 2025
28min 09sec
Join Martin Cyrenne, VP of Digital Marketing at Mitsubishi, for an insightful fireside chat on transforming marketing strategies with a small team and a limited budget. Key takeaways will include personalization strategies, methods for gaining leadership buy-in, and efficient marketing …...
11 Mar 2025
27min 43sec
At the 2024 DMFS Canada summit, Leanne Nullmeyer from IG Wealth Experience delivered a session on Agile Marketing in financial services. She explained agile methodologies and offered practical strategies for marketing teams to enhance responsiveness and efficiency without overhauling their …...
05 Mar 2025
30 min 26sec
Christy Varicat from Tangerine Bank participated in a discussion at the 2024 DMFS Canada Summit, where she talked about integrating AI into content marketing at Tangerine. She outlined their phased approach, which includes migrating to Adobe Experience Manager (AEM) and …...
05 Mar 2025
33min 35sec
The 2024 DMFS Canada panel brought together leading marketing executives from the financial technology sector to discuss how to navigate uncertainty and enhance marketing effectiveness. Panelists Davinder Singh, Louis Tullo, Martin Aubut, and Andrew Lo shared their insights on adapting …...
05 Mar 2025
22min 44sec
At the 2024 DMFS Canada Summit, Adam Abernathy from Yext discussed the evolving landscape of SEO and generative AI. He predicted that search engines might see a 25% decline by 2026 and noted that decentralized models like ChatGPT are becoming …...
11 Apr 2025
Executive Summary: The financial services sector stands at a critical intersection of technological innovation and customer experience. This whitepaper explores Tangerine Bank’s groundbreaking approach to integrating artificial intelligence into content marketing, providing a comprehensive framework for digital transformation. 1. …...
11 Mar 2025
Executive Summary: The digital landscape is undergoing a profound transformation that is redefining traditional concepts of search, visibility, and organizational communication. This white paper delves deeply into the intricate and evolving interplay between technological innovation, shifting consumer behavior, and the …...
10 Apr 2025
In the world of digital marketing, data is often described as the new gold. But for many marketing teams, it feels more like a muddy minefield. Martin Cyrenne, VP of Digital Marketing at Mitsubishi, knows this challenge intimately. Through his …...
09 Apr 2025
In the fast-paced world of financial services marketing, traditional “waterfall” workflows are becoming as outdated as fax machines. As Leanne Nullmeyer from IG Wealth Experience reveals, the key to marketing success isn’t working harder, but working smarter through agile methodologies. …...
10 Apr 2025
In the rapidly evolving digital landscape, financial services marketing requires more than just traditional approaches. Drawing insights from leading marketing executives at Home Equity Bank, Scotia Bank, and Global X, here are the top 10 social media strategies that will …...
10 Mar 2025
In the rapidly evolving digital landscape, traditional search strategies are becoming obsolete. At the 2024 DMFS Canada Summit, Yext’s Adam Abernathy delivered a groundbreaking session that reveals the future of digital discovery – and it’s nothing like we expected. The …...
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