At the 2024 DMFS Canada Summit, Adam Abernathy from Yext discussed the evolving landscape of SEO and generative AI. He predicted that search engines might see a 25% decline by 2026 and noted that decentralized models like ChatGPT are becoming increasingly prominent.

Abernathy emphasized the importance of technical SEO strategies, pointing out that mobile traffic is approaching 86% and that AI is prioritizing contextual information. Therefore, organizations must adjust their digital strategies accordingly. His insights indicated a shift from traditional SEO to a context-driven approach in preparation for an AI-powered future in digital search.

If you want to learn more about how to future-proof your marketing, join us at the 2025 Digital Marketing for Financial Services Canada Summit!

Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25