Christy Varicat from Tangerine Bank participated in a discussion at the 2024 DMFS Canada Summit, where she talked about integrating AI into content marketing at Tangerine. She outlined their phased approach, which includes migrating to Adobe Experience Manager (AEM) and addressing slow SEO insights. Christy emphasized the significance of human interaction and the use of video content. How has your approach to content changed over time?
If you’re interested in learning more about innovative content strategies, join us at the 2025 Digital Marketing for Financial Services Canada Summit!
Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25
Christy Varicat
Tangerine Bank
10 Apr 2025
31min 59sec
Join leading marketing executives Erin Wilson of Home Equity Bank, Mona Afzal of Scotiabank, and Avinash D’Souza of Global X, as they explore social media strategies for the financial services sector. Key session highlights will include innovative marketing strategies for …...
10 Apr 2025
28min 09sec
Join Martin Cyrenne, VP of Digital Marketing at Mitsubishi, for an insightful fireside chat on transforming marketing strategies with a small team and a limited budget. Key takeaways will include personalization strategies, methods for gaining leadership buy-in, and efficient marketing …...
