At the 2024 DMFS Canada summit, Leanne Nullmeyer from IG Wealth Experience delivered a session on Agile Marketing in financial services. She explained agile methodologies and offered practical strategies for marketing teams to enhance responsiveness and efficiency without overhauling their organization. Nullmeyer highlighted key principles like collaboration, visual work tracking, and strategic prioritization, introducing tools such as client journey mapping and “marketing math” to optimize workflows.
Want to learn more about the newest agile marketing trends for 2025? Join us at the 2025 Digital Marketing for Financial Services Canada Summit!
Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25
Leanne Nullmeyer
IG Wealth Management
10 Apr 2025
31min 59sec
Join leading marketing executives Erin Wilson of Home Equity Bank, Mona Afzal of Scotiabank, and Avinash D’Souza of Global X, as they explore social media strategies for the financial services sector. Key session highlights will include innovative marketing strategies for …...
10 Apr 2025
28min 09sec
Join Martin Cyrenne, VP of Digital Marketing at Mitsubishi, for an insightful fireside chat on transforming marketing strategies with a small team and a limited budget. Key takeaways will include personalization strategies, methods for gaining leadership buy-in, and efficient marketing …...
