ROUNDTABLE DISCUSSIONS (45 mins)
(Please select one)

A: DATA-DRIVEN STORYTELLING: Building a Beloved Brand

Kevin Press, Editorial Director, Investment Executive

B: DOING MORE WITH LESS: Leveraging Existing Resources to Attract More Customers Today

Led by: Phillip DeSouza, Vice President, Communications & Marketing, Health Care Insurance Reciprocal of Canada

C: BRAND AS A GROWTH ENGINE: Elevating Your Strategy to Attract New Audiences, Impact Revenue, and Own the Growth Pipeline

Led By: Angelica Montagano, Head of Brand Experience, PWL Capital

D: INSURANCE MARKETING FOR THE DIGITAL AGE: Building Trust with Today’s Consumers Through Multi-Channel Strategies and Digital Enablement

Led By: Kate Brown, Chief Marketing Officer, Insurely  

E: HUMAN-CENTRIC BRANDS IN ACTION: Creating Strategies to Build Trust, Loyalty, and Engagement

Led By: Stella Ladizhinsky, Former Managing Director, Brand & Marketing, Questrade

F: AFFILIATE & PARTNER MARKETING: Leveraging Relationships to Differentiate Your Brand and Grow Your Customer Base

G: FROM PERSONALIZATION TO PREDICTION: Using Data, AI, and Behavioural Insights to Anticipate Customer Needs

H: THE MODERN FINANCIAL SERVICES CUSTOMER JOURNEY: Navigating Expectations Across Digital and Human Channels

I: MARKETING IN A REGULATED WORLD: Staying Creative While Managing Compliance and Risk

J: PERFORMANCE MARKETING REIMAGINED: Balancing Short-Term Results with Long-Term Brand Value

K: REBUILDING RELEVANCE FOR YOUNGER AUDIENCES: Engaging the Next Generation of Financial Consumers

L: THE EXECUTIVE BUY-IN PLAYBOOK: Securing Support & Budget for Marketing Initiatives

M: THE NEW ERA OF SEARCH: Preparing Your Brand for AI Discovery and Conversational Search

N: THE POWER OF NICHE MARKETING: Winning Specific Audiences Through Specialized Messaging and Experiences

O: MARKETING THROUGH UNCERTAINTY: Navigating Economic Pressure, Consumer Anxiety, and Market Volatility