How Gen Z & Emerging Talent Are Reshaping Financial Services Marketing

• Recruiting and engagement: What do Gen Z and emerging marketing talent want from financial services firms? (or “Marketing your firm as an employer of choice for next generation financial marketing talent”
• Explore how content formats, platforms, and creator culture are shaping brand engagement and GenZ buying behaviours. (e.g. Does the media / social media environment match the buying behaviour?)
• Hiring in the age of “GenAI” – outlook on the impact of LLMs on hiring and training early career talent.
• Build a short action plan to future-proof marketing strategy and team culture