FROM DATA TO DECISIONS TO OUTCOMES MEASUREMENT

First-party data is a financial services company’s strategic asset, but enhancing it with available second and third-party data provides businesses with incremental benefits that drive successful marketing and business outcomes. In this session, learn how these data types improve:

• Analytics and Customer Insights

• Audience targeting and segmentation

• Cross-Platform Ad Targeting

• Measurement and Attribution

• Marketing Automation and Personalization (AI)

This session will also address Privacy Issues that marketers must be aware of, and how clean rooms and ID management technology can be leveraged to assist digital marketers.