When customers ask AI a financial question, only a handful of sources get cited in the answer. For banks and marketers, this is no longer a technology question – it’s a brand and content strategy question. 

Join us in this session where Wayne Cichanski (VP of Search & Site Experience at iQuanti), unpacks how AI systems generate answers and what determines whether a financial institution’s content earns a place in them.  

From topical authority to content structure and brand trust signals, Wayne translates the mechanics of AI retrieval into clear implications for banking and financial services marketers and digital leaders. 

 Key Takeaways 

• Understand how AI-powered search generates answers!  

• Learn what signals determine whether a brand’s content gets surfaced and cited in AI responses. 

• Discover how topical authority and brand trust influence AI visibility for financial brands. 

• Walk away with practical content strategies tailored for banks and financial institutions.