Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
9:30 am
INDUSTRY EXPERT PRESENTATION: NEW RULES OF BRAND DISCOVERY
Winning Visibility Across AI Search, Social, and Omnichannel Journeys
Visibility now hinges on relevance, trust signals, and presence across every platform where customers begin their search—from Google to TikTok to ChatGPT. This session reveals how AI, social algorithms, and shifting consumer behaviors are redefining discovery and what financial brands must do to stay ahead. You will walk away with insights on:
- Modernizing search strategy to align with AI-driven experiences and conversational queries.
- Building omnichannel relevance that meets prospects wherever they start their journey.
- Showcasing proof points—reviews, content, social validation—that earn trust and drive next-step actions.
Equip your brand to thrive in the evolving discovery landscape and convert attention into lasting relationships.
