Christy Varicat from Tangerine Bank participated in a discussion at the 2024 DMFS Canada Summit, where she talked about integrating AI into content marketing at Tangerine. She outlined their phased approach, which includes migrating to Adobe Experience Manager (AEM) and addressing slow SEO insights. Christy emphasized the significance of human interaction and the use of video content. How has your approach to content changed over time?

If you’re interested in learning more about innovative content strategies, join us at the 2025 Digital Marketing for Financial Services Canada Summit!

Date: June 11-12th
Location: Toronto, ON
Register now at: https://bit.ly/DMFSC25