Tammy Cash

EVP, Head of Marketing

All Sessions by Tammy Cash

Printer Friendly See Full Agenda

Day 1: Jun 15, 2021

2:00 pm

2:00 pm

Case study | Maintain Your Competitive Advantage

How Digital Marketing is Changing the Competitive Landscape within Financial Services

Large legacy brands are facing incredible competition from innovative, customer-centric upstarts like Wealthsimple and Robinhood. 2020 has underscored just how critical it is for organizations to be digitally agile. This session will highlight the required skills for future CMOs, and how you can build teams that are poised to capture the next generation of wealth. Gain insights into:

  • How the gamification of education increases investor acquisition
  • The importance of brand voice authenticity
  • The necessary MarTech stack in order to be competitive in the new normal

Identify the competitive advantages of digital marketing to secure organizational buy-in.

Day 2: Jun 16, 2021