Tammy Cash

EVP, Head of Marketing


All Sessions by Tammy Cash

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Day 1: Jun 15, 2021

2:00 pm

2:00 pm

Case study | Maintain Your Competitive Advantage

Secure Your Position in a Competitive Landscape That is Being Changed by Digital Marketing

Large legacy brands are facing incredible competition from innovative, customer-centric upstarts like Wealthsimple and Robinhood. 2020 has underscored just how critical it is for organizations to be digitally agile. This session will highlight the required skills for future CMOs, and how you can build teams that are poised to capture the next generation of wealth. Gain insights into:

  • How the gamification of education increases investor acquisition
  • The importance of brand voice authenticity
  • The necessary MarTech stack in order to be competitive in the new normal

Identify the competitive advantages of digital marketing to secure organizational buy-in.

Day 2: Jun 16, 2021