Scott Feldman is a seasoned MarTech and AdTech expert and is the CI360 practise lead for SAS Canada. He has been part of every digital marketing revolution since Web 1.0. Prior to joining SAS Institute, Scott worked at FloNetwork, DoubleClick/Google, Return Path, and Vidyard. As personalization at scale and a 360-degree view of the customer drive marketing discussions today, Scott works closely with brands of all sizes to help them optimise their strategies in these areas as well as acquisition, retention, and personalization. His passion for marketing, helping his clients create seamless omni-channel experiences, and delivering tailored, personalised experiences is evident in the work he does.