Kevin Chan

Senior Director, Data Sciences and Head of Digital Strategy


All Sessions by Kevin Chan

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Day 1: Sep 22, 2020

Day 2: Sep 23, 2020

11:00 am

11:00 am

Track A: Data

CASE STUDY

Harnessing Data Innovative Consumer Acquisition and Retention

Building and maintaining a loyal customer base through requires a process centered on deepening customer engagement. Hear how to construct a model to improve your engagement capabilities – and attract loyal customers for life! Implement processes to:

  • Build engagement through personalization
  • Contains the right message, in the right channel, at the right time
  • Harness feedback and CRM software to discover CX do’s and don’ts

Increase customer retention, loyalty and lifetime value – all while building brand equity