Amisha Parikh

Head of Loyalty Solutions

Amisha Parikh leads the Loyalty Solutions team for Canada, working with issuing and merchant partners to identify and execute loyalty strategy, offers, benefits and rewards programs, to enhance their business. She is a member of the Data & Services team, responsible for loyalty product and program
strategy in Canada. Prior to joining Mastercard, Amisha worked for LoyaltyOne, where she held various leadership roles with the Air Miles Reward Program. Amisha holds a BSc. in Biochemistry from the University of Waterloo, and an
MBA from Wilfrid Laurier University.

All Sessions by Amisha Parikh

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Day 1: Jun 15, 2021

Day 2: Jun 16, 2021

10:30 am

10:30 am

Case Study | Customer Loyalty

The Future of Loyalty in Canada: Exploring How The Pandemic Has Changed Our Consumer Loyalty in Canada

COVID 19 has disrupted Canadian consumer lifestyles, routines, and rituals. It has upended traditional brand choice and preference and thrown a curveball into the loyalty equation. Explore top strategies to cultivate and retain consumer and customer loyalty in an era where disruption is the new normal. Gain insights to:
  • where loyalty will be won or lost, based on how firms react
  • the importance of the inherent qualities of your product
  • capitalizing on the new set of daily rituals and patterns that are being formed
Envisioning the future of loyalty in Canada