The customer experience is changing, and fast. Nowhere is this more apparent than in financial services, where interactions are increasingly digital, and customers expect greater personalized engagements and near-instantaneous communications.
To meet the new expectations of customers, banks must turn to real-time, contextualized interactions and analysis. That’s the key to not only proactively understanding customers, but boosting customer profitability, streamlining operations and fostering loyalty.
With SAS®, banks can apply advanced analytics to the real-time signals that customers generate – transactions, interactions, opinions, sentiments and locations – so that they can anticipate their needs and automate real-time decisions at scale across every channel.