Morgan Melnyk is a Director within the National Marketing Strategy team at MNP. Through a career spanning over 10 years, Morgan drives cross functional alignment and implements an actionable strategy around how we better use our data, track our engagement with clients, prospects and referral sources and optimize overall marketing campaign performance. This accelerates MNP’s momentum around Data Management, Demand Generation, Account Management and our approach to Marketing Performance Reporting at MNP.
For over 10 years, Morgan has worked in Calgary developing marketing strategies for a variety of industries, including professional services, technology, energy, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor in Economics and Political Science.
Sample Project Experience
- Marketing Strategy and Planning
- Market Research
- Market and Client/Customer Segmentation
- Marketing Analytics
- Omni-Channel Marketing
- Traditional advertising
- TV
- Radio
- Outdoor
- Digital advertising
- Search Engine Marketing
- Display Advertising
- Content marketing
- Social Media marketing
- Email marketing
- Traditional advertising
- Market Research
- Demand Generation
- Lead generation campaigns and nurturing
Business Development & Sales Enablement
Day 1: Jun 6, 2023
Day 2: Jun 7, 2023
