Wayne Kainu

Head of Mortgages


All Sessions by Wayne Kainu

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Day 1: Jun 8, 2022

2:45 pm

2:45 pm

LEAD GENERATION & SEO

Rethinking How to Deliver a Safer, Richer and More Engaging Web Experience

Customers today are influenced by the financial services brands that are most relevant, convenient, and immediate in the delivery of everything from products to customer service. To compete, FS professionals must create stickier and more streamlined websites. Develop better websites, content, and design to fit in a world where no two customers have the same preferences and expectations. Master the success factors to:

  • Navigate mobile first design: Grasp new possibilities for more innovative website and m-commerce capabilities
  • Design a website which complies with customer privacy regulations in financial services
  • Build better contextual content/experiences that become a lead generator for your brand

Build future-proof website strategies to enhance your brand positioning for the new digital era.

Day 2: Jun 9, 2022