Voula Moran

Vice President Marketing


All Sessions by Voula Moran

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Day 1: Feb 12, 2020

5:10 pm

5:10 pm

CLOSING POWER PANEL: MOBILE MOMENTS:

How Enhance Your Mobile Customer Experiences to Increase Conversions

Customers and visitors have different needs from your mobile proposition. Find out what your customers want from your mobile site and what critical changes you need to make: Source insights on how to:

  • The changing face of mobile and what next for marketers
  • Building an integrated mobile, website and online seamless experience
  • Customize your sales area with clever cross-selling

Building an integrated, robust mobile experience

Day 2: Feb 13, 2020

1:30 pm

1:30 pm

CASE STUDY: THE FUTURE OF SEARCH & SEO

Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.