Vahan Der Kaloussian

Director of Data Science

All Sessions by Vahan Der Kaloussian

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

9:30 am

9:30 am


Successfully Translate Data into Actionable Insights for Personalized, Targeted & Compliant Digital Marketing

2023 will be the year of advanced data analytics. Data is the must-have fuel powering today’s modern financial marketing initiatives and overall business decision making. During economic uncertainty, smart, data-driven FS organizations are asking how they can make better decisions by investing in data as a strategic asset. Walk away with an action plan to:

  • Achieve well-tailored, data-driven customer journeys with effective data capturing strategies which unlock meaningful insights, streamline transformation, and support digital change
  • Recognize how data strategies are evolving, what predictive and prescriptive analytics look like in 2023 and beyond, and how other financial services organizations are targeting and managing their data principles
  • Guarantee boosted consumer trust and loyalty by establishing safe and secure digital channels and proven data security strategies

Action data insights to provide accurate customer segments and deliver tailored digital experiences.