Tyler Ferguson

Head of Marketing

As the head of marketing for ConsumerGenius, Tyler is responsible for driving measurable results and revenue across all of ConsumerGenius‘ brands. In his role, he has focused on monetization across the entire customer journey, which has helped ConsumerGenius reach the top 20 fastest growing companies in Canada for consecutive years as ranked by The Globe and Mail.  

All Sessions by Tyler Ferguson

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

11:45 am

11:45 am


Defining a More Effective Email Marketing Strategy

Email is more than the workhorse of digital marketing — it’s an amazing channel that often delivers the best results for marketers. In this session, we will look at campaigns that drive measurable ROI and results, and how these ideas can be successfully harnessed by your own team.

Take away strategies to:

  • Assess the internal and external factors that may be effecting your email performance
  • How to segment, target and position your next email campaign effectively
  • Establish clearer email KPIs: measuring and monitoring for continual improvement

Develop an email strategy blueprint you can take back to the office.