Todd is a 20+ year research veteran who has developed relationships and insights products across categories such as media B2B, CPG, financial services, advertising, and marketing. He joined Maru in 2018, where, as chief innovation and solutions officer, he uses technology to innovate new solutions that provide insight behind brand decisions. Todd is a strategic partner and counsel to some of the world’s most iconic brands.
Author of the book Feel, Behave, Think – the Pathway to Human Decision-Making, Todd is passionate about creating and integrating behavioral science methodologies to provide a more holistic view into how consumers interact with brands. His in-depth knowledge of clients’ needs, and consumer behavior is the fuel that fires the development of solutions that lead to better business outcomes for clients.
He holds a Juris Doctorate from Western New England School of Law and a Bachelor of Science from Fairfield University
Day 1: Jun 8, 2022
Day 2: Jun 9, 2022
INDUSTRY EXPERT: UNDERSTANDING HUMAN DECISION MAKING
How Payment Methods Drive Revenue Using Behavioral Science
Even after consumers have gone through the full rational and emotional evaluation of a product, funding the purchase can still be a make-or-break factor. Understand, through a behavioral science lens, how a consumer’s method of payment impacts not only what a consumer buys, but also how much they are willing to spend.
In this presentation the author of Feel, Behave, Think – the pathway of human decision making will discuss how the method of payment impacts consumer behavior, and how you can leverage behavioral science to maximize your revenue.
Using the example of Buy Now Pay Later (BNPL), we explore:
- Why BNPL is an impactful payment method
- Consumer response and success of the most recent BNPL products
- How different forms of delayed payment motivate consumers to spend more
Assess the opportunities of a deeper understanding of how your customers behave.