Tim Rickards

Marketing Director, Activation and Engagement

All Sessions by Tim Rickards

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Day 1: Sep 22, 2020

12:40 pm

12:40 pm

Keynote Address:

EMBEDDING DIGITAL ACROSS THE BUSINESS – Embracing Organizational Change and End-to-End Digital Transformation

As customers become more tech savvy and financial services firms adapt to their changing needs, ‘Digital’ is increasingly being seen as a core business model strategy which affects the whole firm. This session will discuss best practice examples of holistic approaches to technology and explore the benefits of seeing digital transformation as an essential strategy. Morph your organization towards digital change:
  •  Disruptive threats and emerging trends with AI and technology
  • New distribution channels and business models
  • Managing change and transformation around digital marketing that inspires, engages and captivates
Rebuild your organization to keep pace with the next generation of customers

Day 2: Sep 23, 2020

Day 3: Sep 24, 2020

11:30 am

11:30 am

PANEL DISCUSSION: Why Data Analytics is Taking Centre Stage

Building Long-Term Customer Engagement Across All Channel Strategies

What should our next generation of measurement and analytics look like and how it adds value to all parts of the customer is of increasingly vital important to digital marketers. This session offers you strategies to use data analytics and segmentation to better engage with potential and existing customers in the most effective way.  Source practical tips to:

  • Discover how analytics makes truly effective digital marketing
  • Find out how to choose the best martech even within reduced budgets and without legacy system integration to develop better communications and analytics
  • How can financial institutions use segmentation to drive better relationship with customers?
  • Using enhanced technology, analytics data and social listening

Creating stronger and more meaningful data analytics and software systems