Thiago Romariz

Global Head of Communications


All Sessions by Thiago Romariz

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Day 1: Jun 8, 2022

11:40 am

11:40 am

TRACK 1: DATA INSIGHTS

CASE STUDY

Why and How Marketers Should Leverage Micro-Moments Marketing

The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device – usually a smartphone to act on a need to learn something, do something, discover something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:

  • Get a better understanding of when and where your customers want to find information about financial services
  • Pinpoint how customers want to use mobile: saving, retirement or spending more effectively
  • Be more helpful online in the moment with content that engages them in a meaningful way

Tailor your strategy into mobile-rich moments at the moment when decisions are made.

Day 2: Jun 9, 2022