Thiago Romariz

The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device – usually a smartphone to act on a need to learn something, do something, discover something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:

• Get a better understanding of when and where your customers want to find information about financial services
• Pinpoint how customers want to use mobile: saving, retirement or spending more effectively
• Be more helpful online in the moment with content that engages them in a meaningful way

Tailor your strategy into mobile-rich moments at the moment when decisions are made.