Day 1: Jun 8, 2022
11:40 am
11:40 am
TRACK 1: DATA INSIGHTSCASE STUDY
Why and How Marketers Should Leverage Micro-Moments Marketing
The old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. Micro-moments occur when your customer turns to a device – usually a smartphone to act on a need to learn something, do something, discover something, watch something or buy something. What does this mean for the savvy digital marketer in the financial services sector? Achieve a step-by-step plan to:
- Get a better understanding of when and where your customers want to find information about financial services
- Pinpoint how customers want to use mobile: saving, retirement or spending more effectively
- Be more helpful online in the moment with content that engages them in a meaningful way
Tailor your strategy into mobile-rich moments at the moment when decisions are made.
Day 2: Jun 9, 2022