Tara Quehl

Director, Product Marketing

You cast a wide net, treating your customers as one-size-fits-all, and it’s all falling apart because they see right through it. 76% percent of financial services customers expect firms to understand their needs. So how do you become better at orchestrating buying experiences and align sales & marketing to drive revenue. If you’re not – you’re missing the mark. Get up to speed by:
·      How to plan for a winning ABM strategy
·      How to create digital-first experiences by uniting marketing and sales with shared access to data and insights
·      Personalized messaging that captures and builds their loyalty with every interaction
Planning for a clearer, more connected digital customer experience

All Sessions by Tara Quehl

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Day 1: Jun 8, 2022

3:45 pm

3:45 pm

INDUSTRY EXPERT: HOW TO REBUILD FOR AN ALL-DIGITAL FUTURE

ABM can help get you ahead in the Changing Market Landscape

You cast a wide net, treating your customers as one-size-fits-all, and it’s all falling apart because they see right through it. 76% percent of financial services customers expect firms to understand their needs. So how do you become better at orchestrating buying experiences and align sales & marketing to drive revenue. If you’re not – you’re missing the mark. Get up to speed by:
·      How to plan for a winning ABM strategy
·      How to create digital-first experiences by uniting marketing and sales with shared access to data and insights
·      Personalized messaging that captures and builds their loyalty with every interaction
Planning for a clearer, more connected digital customer experience

Day 2: Jun 9, 2022