Soumia Zehri

Director of Digital Marketing and Growth


All Sessions by Soumia Zehri

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Day 1: Jun 15, 2021

Day 2: Jun 16, 2021

1:30 pm

1:30 pm

Panel | Path to Transformation

The Data-Driven Path to Digital Transformation

Data Analytics and Data-Driven Marketing are foundational components of any successful digital transformation. Harness your rich customer data to create personalized and relevant experiences across all channels. This session will investigate:

  • Aspects of organizational structure, skills and processes to consider
  • The many paths to digital transformation
  • Non-technological factors that can ease the transformation

Apply successful data-driven marketing to become a digital leader.