Sara Cappe

Managing Director, Public Services and Canada


All Sessions by Sara Cappe

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Day 1: Jun 15, 2021

Day 2: Jun 16, 2021

1:30 pm

1:30 pm

Industry Expertz: MARU Group

The Digital Divide – The Banking Experience Upended

Consumers’ relationships with their financial institutions have been upended by the pandemic. They may be getting what they need, but are they—especially the younger generation—getting what they want? You’ll learn:
  • Where the pain points are in the digital experience
  • How banks can lean into the “ideal” experience to attract younger customers
  • How banks make their strong customer relationship by tapping into customers’ implicit wants and needs