Samantha O’Neill

Chief Marketing Officer (former)

All Sessions by Samantha O’Neill

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Day 1: Jun 15, 2021

11:10 am

11:10 am

Panel | CMO Power Panel

Improve your Business & Digital Strategy with the Maturing Role of the Chief Marketing Officer

The role of the CMO is transforming to one of a change leader. It now requires increasing and broadening business responsibilities and technical capabilities. Understand how the role of the CMO is transitioning from delivery executive to now include business executive. Take away proven strategies to:

  • Identify key trends that demonstrate the CMO’s increased role in technology and in the business overall
  • Discover why privacy and consent will significantly change how CMOs do their job in the future
  • Examine the ever-evolving digital identity of customers

Improve your digital marketing strategy by utilizing the maturing role of the CMO.

Day 2: Jun 16, 2021