Ruby Walia

Former EVP, Head of Digital Banking, North America


All Sessions by Ruby Walia

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Day 1: Sep 22, 2020

2:40 pm

2:40 pm

Panel Discussion:

CONTENT EXPERIENCE – Harnessing the Other Driver of CX

Companies spend big budgets and months of work creating exquisitely designed experiences for users. Content doesn’t always get a similar amount of attention. A good content experience can help solve UX challenges – and drive branding in subtle ways. Understand the Content-UX connection and find out how to:

  • Where does content sit in the design/UX process?
  • What’s needed to do content right?
  • How do you maintain a consistent Content-CX experience across media

Build optimum content strategies to enhance CX

Day 2: Sep 23, 2020

11:30 am

11:30 am

Panel Discussion

Using Social Media to Build Brand Recognition in a Cost-effective Way

In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:

  • Selecting social channels
  • Engaging customers in conversation
  • Building a brand in the digital space

Build your brand via social media without a big budget

Day 3: Sep 24, 2020