Day 1: Jun 15, 2021
Executive Case Study | Content Marketing Strategy Update
Content Marketing Strategy In 2021: What Now? What’s Next?
There is no doubt that Financial Services marketing has moved into a new era of strategic content. Automation, algorithms, data and privacy are the priorities of today’s organizations. The ability to create and manage content as a strategic function is at the centre of all this change. This session will teach attendees how to:
- Use a key framework to assess the purpose of their current and future content marketing strategy
- Measure audiences to prove the value and impact of content
- Incorporate best practices from companies achieving strategic and measurable business success through the use of content-driven digital marketing
Effectively measure your content strategy to drive ROI and customer satisfaction.
Day 2: Jun 16, 2021