Robert Rose

Chief Strategy Officer


All Sessions by Robert Rose

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Day 1: Jun 15, 2021

10:30 am

10:30 am

Executive Case Study | Content Marketing Strategy Update

Content Marketing Strategy In 2021: What Now? What’s Next?

There is no doubt that Financial Services marketing has moved into a new era of strategic content. Automation, algorithms, data and privacy are the priorities of today’s organizations. The ability to create and manage content as a strategic function is at the centre of all this change. This session will teach attendees how to:

  • Use a key framework to assess the purpose of their current and future content marketing strategy
  • Measure audiences to prove the value and impact of content
  • Incorporate best practices from companies achieving strategic and measurable business success through the use of content-driven digital marketing

Effectively measure your content strategy to drive ROI and customer satisfaction.

Day 2: Jun 16, 2021