Peter Tessier

Host and Producer of The Insurance Podcast, VP of Sales and Marketing


All Sessions by Peter Tessier

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Day 1: Jun 8, 2022

8:20 am

8:20 am

Opening Comments from your Host 

Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.

9:00 am

9:00 am

CMO GAMECHANGERS PANEL: RIGHT OFFER, RIGHT TIME, RIGHT CHANNEL

Captivate Your Customers’ Attention with an Engaging, Blended Omnichannel Journey

Having an efficient cross-channel digital marketing strategy in place for your campaigns is a necessity. Strengthen the positioning of your products and services in front of multichannel audiences to maximize the chances of converting them. Take away specific tools to:

  • Create a seamless journey by incorporating new platforms into older, traditional comms
  • Personalize the supporter journey and delight your stakeholders using the right comms on the right channels
  • Discover which emerging channels are right for your brand in the financial services space

Follow your audience as they move across different channels, media and physical branches.

10:10 am

10:10 am

INDUSTRY EXPERT PANEL: HARNESS THE POWER OF PARTNERSHIPS

Build a Powerful Influencer and Affiliate Marketing Program that Amplifies Your Overall Digital Strategy

Partnerships, affiliates and influencers — is your brand doing it right? More effective partnership strategies: Uncover the quick wins to successful execution. Hear from performance marketing experts at leading Canadian financial brands and discover how to:

  • Maximize the value of your marketing partnerships
  • Incorporate partnerships with YouTubers, TikTokers and media outlets in your channel mix
  • Avoid the common pitfalls of building a partner marketing program
  • Prepare a scalable, results-driven marketing plan to drive new customer acquisition

Leave with actionable insights to strengthen your partnership marketing approach.

11:30 am

11:30 am

TRACK 2: SMART TOOLS

PANEL

Optimize Your Self-Service Customer Experience: Proactive, Seamless and Intelligent

The development of digital technologies has brought heightened customer expectations. Seamlessly support your customers to embrace a digital self-service path. Discover how far to go to ensure customer satisfaction remains your priority:

  • Strike the balance between digital and human: managing sensitive, critical and complex interactions
  • How to become a one-stop-shop for your customers’ needs: Determine the self-service platform strategies that are best suited for your services
  • Manage and integrate digital self-service interfaces for a heightened customer experience

Master self-service and user-friendly technologies that deliver greater customer satisfaction.

 

2:15 pm

2:15 pm

PANEL DISCUSSION: SOCIAL MEDIA - WIN BIG WITHIN BUDGET

How to Delight Your Audience on Social Media to Increase Brand Awareness and Engagement

Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar and tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them? While this may seem a daunting task by many executives, there are easy ways to better manage social media spend, starting from today. Achieve a step-by-step plan to:

  • Harness social listening to understand what is important to people and reach them where they’re located
  • Discover when a ‘like’ is a meaningful digital interaction: Demonstrate the business case for investment in social
  • Set digital KPIs that evidence your reach and track social media across your whole digital budget

Adapt social marketing strategies with more punch and power for your buck.

Day 2: Jun 9, 2022