Paige Sontag

Client Strategy Manager, Nielsen Media & Marketing Cloud Canada

Paige Sontag, Client Strategy Manager, Nielsen Media & Marketing Cloud Canada focuses on leveraging the Nielsen Digital Product Suite for clients to plan, activate, measure and optimize their digital strategies. She joined Nielsen in 2016 and has focused her career providing data-driven insights to clients using Nielsen Artificial Intelligence and Audience Segments.

All Sessions by Paige Sontag

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Day 1: Sep 22, 2020

Day 2: Sep 23, 2020

Day 3: Sep 24, 2020

11:05 am

11:05 am


OPENING INDUSTRY EXPERT: DIGITAL ACTIVATION: Untapped Opportunities in Financial Services Today and Tomorrow

From online banking to quick app-based money transfers, the financial services industry has recently exploded through digital technology. While disruptive to the industry we know, this is a huge opportunity to reach consumers right where they are—on their computers and mobile devices. With the proper data and segmentation strategy, it’s actually easier than ever to reach your next new customer. Join us to learn:
·         The importance of breaking down siloes in data strategy and data activation, and how to make it happen
·         How to combine and decode your data from multiple sources to find the insights that can truly drive results
·         From data enrichment to identity resolution, what’s coming next in digital marketing