Ousama Alshurafa

CMO

Ousama is currently the acting Chief Marketing Officer at Manzil, an Islamic Fintech working towards helping Muslims balance their financial pursuits with their religious and ethical values. He oversees all marketing initiatives there, with a focus on its digital marketing strategy and presence. Ousama has over 20 years of marketing experience under his belt and a Master’s degree from Harvard. He’s worked closely with small businesses, non-profit NGOs, early-stage startups, and companies worldwide to create carefully thought-through, intricate, well-researched, data-driven marketing plans and strategies that deliver measured results.

All Sessions by Ousama Alshurafa

Printer Friendly See Full Agenda

Day 1: Jun 15, 2021

Day 2: Jun 16, 2021

1:00 pm

1:00 pm

Afternoon Address

Religion and Finance: Digital Marketing for a New Demographic

Finding the right balance between the intersection of religion and finance is an improbable task. In this presentation explore the ways in which design and language can help improve your reach for your prospects and customer base. Gain insights to:
·       The increase in religious assisted financing in Canada
·       Manzil’s marketing methods used to stay true to your customer base
·       How to avoid alienating other prospects while providing specific religious services
Approach new demographics with the right design and language.